The Chattanooga Lookouts baseball team is embracing their city’s rich history with a unique twist for the 2024 baseball season. Introducing the “Chattanooga Wreckers” as their alternate identity, the Lookouts will don dark navy and orange jerseys and hats for six special games, paying tribute to Chattanooga’s legacy as the birthplace of the wrecker and to honour the past, present, and future of the towing industry. The primary mark features a vintage wrecker in orange inspired by Ernest Holmes Sr., the inventor of the tow hitch.
In collaboration with Miller Industries and the International Towing and Recovery Museum, the Lookouts aim to celebrate the dedicated individuals within the towing and recovery field. “Having the opportunity to tell the story of a homegrown industry, an industry that was born and built right here in Chattanooga, is a unique opportunity,” said Lookouts Vice President Andrew Zito in a release. “The Lookouts and the towing industry have been a staple of Chattanooga for more than 100 years. We are super excited to bring this identity to life throughout our 2024 season.”
The Chattanooga Wreckers will make their debut during the Wreckers Kickoff Extravaganza weekend on April 26 and 27. The remaining dates include Sunday, June 16, Friday, July 12, Saturday, August 3, and Thursday, August 29. Both Friday, April 26, and Saturday, April 27 will feature a Wreckers Car Air Freshener Giveaway for the first 1,000 fans. Friday, April 26’s game will be capped off with a spectacular fireworks display. Wreckers’ games will also feature special entertainment, and promotions, enriching the fan experience with the spirit of the towing community.
“The Towing Museum is incredibly proud to be a community partner with the Chattanooga Lookouts,” said Executive Director of the International Towing Museum, Lauren Colón. “With our industry foundations being here in Chattanooga, we look forward to engaging with our community while spotlighting the towing industry and slow down move over law awareness. We would also like to extend a big thank you to Miller Industries for sponsoring this exciting collaboration.”
“Miller Industries is thrilled to partner with the Lookouts,” said Miller Industries Vice President of Marketing Kipp Felice. “With Chattanooga being the birthplace of towing, and home of The World’s Largest Manufacturer of Towing and Recovery Equipment, Miller Industries, we knew we needed to be a part of this and are very proud to be the presenting partner of the Chattanooga Wreckers. We look forward to working alongside the International Towing and Recovery Museum and the Lookouts to highlight and share the history of our industry.”
The full brand kit and on-field hat and jersey were designed by W. Todd Vaught and Daniel Levey of Confluence Design in Atlanta. Wreckers merchandise, including replica jerseys, fashion caps and shirts are now available for purchase online at Lookouts.com or at the Team Store located at AT&T Field, open Monday to Friday 9 a.m. – 5 p.m.